Video marketing should be a component of every company’s digital content strategy. If you don’t have a strategy in place yet, you may want to pause for a moment and read Digital Marketing Success in 5 Easy Steps.
There are a multitude of reasons you need to start using videos. They can:
- Improve your website ranking on Google searches
- Make your content SEO friendly
- Increase social media followers and inspire those followers to engage with your posts
- Present your brand and its products in creative ways that appeal to your ideal audience.
A recent article by Hubspot highlighted the degree to which video is becoming the dominant online activity for most audiences, including business leaders. The statistics from that article should make you seriously consider expanding your video marketing:
10 Exciting Video Marketing Statistics
Video marketing can seem intimidating, especially to smaller companies, but in today’s digital world, it is not that hard to create interesting videos. Sites like Biteable and Animoto make it easy, affordable, and fun, for even the smallest companies to make videos.
If you are part of the 59% that enjoy video more than text, check out the video version of this article. I made it in less than half an hour on Biteable.