Video Marketing: 10 Statistics That Excite B2B Companies!

Video marketing should be a component of every company’s digital content strategy.  If you don’t have a strategy in place yet, you may want to pause for a moment and read Digital Marketing Success in 5 Easy Steps.

There are a multitude of reasons you need to start using videos.  They can:

A recent article by Hubspot highlighted the degree to which video is becoming the dominant online activity for most audiences, including business leaders.  The statistics from that article should make you seriously consider expanding your video marketing:

10 Exciting Video Marketing Statistics

Conclusion

Video marketing can seem intimidating, especially to smaller companies, but in today’s digital world, it is not that hard to create interesting videos.  Sites like Biteable and Animoto make it easy, affordable, and fun, for even the smallest companies to make videos.

If you are part of the 59% that enjoy video more than text, check out the video version of this article.  I made it in less than half an hour on Biteable.

Article written by Kim Scaravelli, CEO, Trust Communications Inc.  

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Digital marketing is not just about technology. It is about creativity and innovation – content and connection.  It is about understanding the best mix of content, platforms, and technologies, to grow your business. Today. And tomorrow.  We would love to help your brand succeed. 

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5 thoughts on “Video Marketing: 10 Statistics That Excite B2B Companies!

  1. I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for magnificent information I was looking for this info for my mission.

  2. Very good blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.

    Would you advise starting with a free platform like WordPress or go for a paid
    option? There are so many choices out there that I’m completely confused ..
    Any recommendations? Thanks a lot!

    • Sorry it took so long for this reply. Technical issues. ☹️ I recommend starting with a WordPress blog. Pay for premium and add Yoast plug in. It isn’t that expensive and it will make it easier to create high quality posts, get traffic, and learn by doing! Premium comes with free online chat and this is REALLY helpful. They can help you pick a theme, work through publishing issues, etc. Good luck! (Please note that I don’t get paid for offering advice that tips anyone towards WordPress. Just sharing personal experiences. Also… try Canva for making images and social media shares. I find it a great place to make blog post featured images that look good when shared.

  3. Wonderful blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you advise starting with a free platform like WordPress or go for a paid option? There are so
    many choices out there that I’m totally overwhelmed ..
    Any recommendations? Thanks!

    • Hi. I recommend WordPress but not necessarily “free”. Pay for enough bells and whistles to get a premium theme and access to live chat support. My best advice to aspiring writers is to READ. READ. READ. Find blogs you like and figure out WHY you like them? What are those bloggers doing right? And what are the things that turn you off? Learn from their hits – and their misses.

      Then start writing. Carve out a time of day and stick to it. Get into a routine. Make writing a habit! Good luck!

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