Marketing Strategies & Action Plans for Nonprofits

Non-profit marketing doesn’t boil down to “sell something”. Your organization is mission-driven.

You need to build an online marketing strategy that ties together your mission, your ambitions, and your practical realities.

The Trust Communications Approach: Turning your big plans into action is as easy as 1, 2...4!

1. Understanding your unique needs

We listen and learn about your mission, your goals, and your daily challenges.

What are your most pressing needs? Most ambitious ideas? Where do you want to be a year from now? In 2 years? In 5 years?

Once we have a deep understanding of what you want to do – and why – it’s our job to chart the best path forward.

2. Identifing your starting point

We take a holistic, qualitative look at everything you're doing online now. This includes your website, social media, and existing online programs. We identify your existing strengths and challenges.

3. Building your Online Action Plan

This is a clear, step-by-step plan to help you move forward. It prioritizes your most immediate needs and factors in practical realities, like in-house skillsets and budget constraints.

We also recognize the need to show stakeholders the value of what you're doing as quickly as possible. So your plan includes recommendations to help you leapfrog over roadblocks and get some quick wins under your belt!

4. Reaching your goals

We can help with everything from online marketing to developing new online or blended learning programs.

We work with stakeholders, executive team members, and key staff, to build your capabilities and confidence. And we're happy to manage key activities and projects for you during the interim.

Brought our content to life online

“I’ve worked with Kim on several projects over the past few years, often involving multiple stakeholders and complex challenges. Kim has listened to our vision for each project and drawn from her wealth of experience to suggest creative solutions that add impact and value. She is easy to communicate with and is timely with her responses to questions and delivery of documents. She is consistently able to help us unravel complicated knots and bring our content to life online.”

Alex Wilson, Senior Manager, Knowledge Mobilization, Sport for Life Canada

Passionate and creative

“Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions. We’ve worked with Trust Communications for many years and are consistently impressed by their ability to develop action plans and educational content for our nonprofit clients."

Will MacKeen, Managing Partner, Momentum IT Group

Strategy + Action

The online world is constantly evolving. Technologies and tactics that worked yesterday may not work tomorrow. We focus on making sure our clients have agile marketing strategies that let them take advantage of new opportunities – and adapt to changes – quickly and confidently.

We’ve been doing this work for more than 20 years and are proud to say that over 90% of our strategy clients choose to work with us again.

Kim' signature in black
Kim Scaravelli, Owner, Trust Communications