Digital Strategy

Successful brands think strategically about everything they do online.

 

Digital strategy is about creating the best mix of technologies, content, and capabilities to grow your business. Today. And tomorrow.

An effective digital strategy identifies the best ways to connect with your ideal customers online. It helps you reach key business goals. And it lets you take advantage of current and future opportunities without spending too much of your time or your budget.

Red lightbulb with strategy and plan written on it

Practical Solutions

"Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions to clients. We have worked with Trust Communications for many years and are consistently impressed by their ability to develop valuable, engaging digital content and digital marketing strategies."

– Will MacKeen, Managing Partner, Momentum IT Group

Focused On Outcomes

"Kim Scaravelli is focused on outcomes. Kim and her team not only work hard and smart, but also at a pace that is well beyond the norm. I would not hesitate, ever, to work with or recommend Trust Communications to others."

– Paul Kells, Founder and CEO, Safe Communities Canada

Expert in the Digital World

"We needed an expert in the digital world, including software, programming, marketing, e-learning, website design, and social media, to mention a few. Kim brought all of this to the table. The depth and diversity of her experiences and insights enabled us to trust that we are moving in the right direction. She DEFINITELY knows what she is doing.

– Doug Cooper, CEO, World Water Operator Training Company

Would you build a house without a blueprint?

(I hope you answered "No"!)

Rushing forward without a plan in place is always a bad idea.  It doesn’t matter what kind of business you are in – this fact will always hold true.  If you run without direction, you will waste time and money.

When it comes to digital marketing, it's tempting to jump straight into the tactics – websites, social media, videos, blogs, etc.  It feels like everyone is “doing” digital and you want to stay competitive.  We all do.

But taking a Just-Do-It approach to digital marketing is like throwing darts in the dark.  Even if you hit the target now and then, it's just luck.  And you're probably going to miss more often than you succeed.

Cover of "Digital Marketing Checklist" ebook
Digital Marketing Checklist ebook

The DIGITAL MARKETING CHECKLIST will help you assess how well you are doing in the 5 core areas of digital marketing:

FYI: We hate spam as much as you do. We promise to keep your email address safe.

Our Method

We use a simple, 5-Step process to develop and implement a digital strategy that matches your goals, connects with the people you want to do business with, and helps your business grow and prosper.

We provide customized in-house training to show you how to do it yourself. And if there are gaps in your expertise, we can create and distribute valuable, relevant and consistent content on your behalf, until you're ready to take over.

Step One

We help you set SMART digital marketing objectives

Without a clear vision of what you want to accomplish, your online efforts are destined to be scattered and inefficient.  We help refine your focus by setting objectives that are Specific, Measureable, Achievable, Relevant, and Timely.

Step Two

We do a digital audit to identify challenges and opportunities

The journey to where you want to be starts by knowing where you are now!  Our digital audit looks at your existing online presence, including your website, social media, blogs, videos, etc. We assess the quality and effectiveness of each tactic, and how you compare to your competitors.

Step Three

We build a practical digital strategy that matches your goals

With SMART objectives in place, and a solid understanding of your existing strengths and challenges, it's time to develop your strategy.  We build a plan that identifies the best technologies, platforms, and content for your business.  This is a customized plan that considers your current capabilities and budget, and addresses practical issues like what to do in-house and what to outsource.

Step Four

We identify how you will measure digital marketing success

We make sure your digital marketing strategy includes clear, simple ways to measure the return on your investment (ROI).  This is integral because it allows you, over time, to do more of what is working well and revise things that are not working well.

Step Five

We help you implement your digital strategy and grow your brand

Based on your digital strategy needs, we can help clean up existing content, set up new profiles and platforms, provide training to build your digital capabilities, and manage things for you in the interim.

 

So Let's Talk