Content Reviews and Recommendations

A successful journey starts by knowing where you are now, then mapping out the ideal route to where you want to be.

That’s why we highly recommend a content review. Let’s look at everything you’ve got online right now so we can chart a path forward that gets tangible results as quickly as possible.

The Trust Communications Approach: Turning your big ambitions into reality is as easy as 1, 2...4!

Identifying your content needs

We listen and learn about your organization, the things you want to accomplish, your internal capabilities, and your challenges.

What are your most pressing needs? Most ambitious ideas? Where do you want to be a year from now? In 2 years? In 5 years?

When we have a deep understanding of what you want to do – and why – it's our job to create a content strategy and action plan that aligns with your vision.

2. Identifing your starting point

We take a holistic, objective look at your existing content. This includes your website, social media, newsletters, promotional materials, educational resources, etc.

The goal is to identify your existing strengths and shine a light on any gaps. Ultimately, you want to do more of what’s working – and less of what isn’t.

3. Building an action plan

This isn’t a dull document you read once and forget about. It's a clear, step-by-step plan to help you move forward. The action plan prioritizes your most immediate needs and factors in practical realities, like in-house skillsets, time constraints, and budgets.

We also recognize the importance of seeing tangible results. So, your plan includes recommendations to help you leapfrog over roadblocks and get some quick wins under your belt!

4. Supporting your success

We can help you stay on track, with strategy calls, training and support for key staff, and periodic content reviews.

And if you want ongoing advice and oversight, we can provide a customized consulting package. This gives you the competitive advantage of having content marketing expertise readily available - without the commitment of hiring executive level talent.

Brought our content to life online

“I’ve worked with Kim on several projects over the past few years, often involving multiple stakeholders and complex challenges. Kim has listened to our vision for each project and drawn from her wealth of experience to suggest creative solutions that add impact and value. She is easy to communicate with and is timely with her responses to questions and delivery of documents. She is consistently able to help us unravel complicated knots and bring our content to life online.”

Alex Wilson, Senior Manager, Knowledge Mobilization, Sport for Life Canada

Passionate and creative

“Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions. We’ve worked with Trust Communications for many years and are consistently impressed by their ability to develop action plans and educational content for our nonprofit clients."

Will MacKeen, Managing Partner, Momentum IT Group

Strategy + Action

The online world is constantly evolving. Technologies and tactics that worked yesterday may not work tomorrow. We focus on making sure our clients have agile content strategies that let them take advantage of new opportunities – and adapt to changes – quickly and confidently.

We’ve been doing this work for more than 20 years and are proud to say that over 90% of our strategy clients choose to work with us again.

Kim' signature in black
Kim Scaravelli, Owner, Trust Communications