Working Life Archives - Trust Communications Inc

No One Cares About Your Logo. Obsess About More Important Things!

Branding, Business Growth, Competitive Advantage, Digital Marketing branding, business, business growth, logos, marketing

Success is not dependent on your logo. Or brand colours. Or fonts. So what SHOULD you be obsessed about? Read more.

Why You’re Undercharging Clients (And How To Fix It)

Business Growth, Competitive Advantage, Working Life be more successful, business, getting what you're worth, small-business-success, success, undercharging clients

If you’re working ALL the time but your bank account is still anaemic you’re under-charging clients. So why do you feel bad about charging what you’re worth?

Are Nonsense Words Like “Influencer” Killing Your Personal Branding?

Business Communication, Competitive Advantage, Social Media, Working Life branding, business, personal brand, personal branding, professional branding, professional development

The goal of personal branding is to build authority and respect. To do that, you need to move beyond buzzwords.

4 Practical Ways To Grow Your Business (Without Spending More Money)

Business Growth, Competitive Advantage, Working Life

Scaling up doesn’t have to be risky and stressful. There are simple ways to grow your business that don’t involve taking on more debt or more employees…

How To Make A Great LinkedIn Profile: 6 Ways To Stand Out And Shine

Business Communication, Content Writing, Digital Marketing, Social Media, Working Life great-linkedin-profile, LinkedIn, linkedin profile, personal brand, professional brand, social networking

LinkedIn in the world’s largest social network for professionals. So, it is really important to create a profile that elevates your professional brand!

"How To Marie Kondo Your Way To Better Content (and a tidy website)" appears on the left against a bright purple background. On the right we wee a young female executive. Caucasian. Dressed in a black suit and white shirt. She is sitting crosslegged on her desk with her laptop upheld in the crook of her right arm. She is smiling serenely at the camera.

How to ‘Marie Kondo’ Your Way To Great Content (And A Tidy Website)

Competitive Advantage, Content Writing, Digital Marketing content-marketing, great content, marie kondo, writing great content

It’s hard to consistently create great content! Over time, your best stuff can get lost under a clutter of not-so-great content. That’s where the Marie Kondo method comes in…

Young Caucasian woman with her fingers pressed against her lips. She has on a leather jacket but she looks like a young professional, and she seems to be "shushing" the audience.

5 Bits of Business Jargon You Must Stop Using – And What To Say Instead!

Business Communication, Business Growth, Working Life business, business conversations, business jargon, client relationships, jargon

Clients want personal connections, so use warm, friendly language. Never offer to “facilitate” when you can “help”!

A business woman with a sly, all-knowing smile.

When The Client Is Wrong: 5 Ways To Say No Without Arguing

Business Communication, Working Life business, client relationship, clients, when-the-client-is-wrong

When the client is wrong – and it happens – how you respond ultimately determines whether the project and the client relationship survives. Don’t argue. Don’t acquiesce. There are better strategies!