Working Life Archives - Trust Communications Inc

Why You’re Undercharging Clients (And How To Fix It)

Business Growth, Competitive Advantage, Working Life be more successful, business, getting what you're worth, small-business-success, success, undercharging clients

If you’re working ALL the time but your bank account is still anaemic you’re under-charging clients. So why do you feel bad about charging what you’re worth?

Are Nonsense Words Like “Influencer” Killing Your Personal Branding?

Business Communication, Competitive Advantage, Social Media, Working Life branding, business, personal brand, personal branding, professional branding, professional development

The goal of personal branding is to build authority and respect. To do that, you need to move beyond buzzwords.

4 Practical Ways To Grow Your Business (Without Spending More Money)

Business Growth, Competitive Advantage, Working Life

Scaling up doesn’t have to be risky and stressful. There are simple ways to grow your business that don’t involve taking on more debt or more employees…

How To Make A Great LinkedIn Profile: 6 Ways To Stand Out And Shine

Business Communication, Content Writing, Digital Marketing, Social Media, Working Life great-linkedin-profile, LinkedIn, linkedin profile, personal brand, professional brand, social networking

LinkedIn in the world’s largest social network for professionals. So, it is really important to create a profile that elevates your professional brand!

"How To Marie Kondo Your Way To Better Content (and a tidy website)" appears on the left against a bright purple background. On the right we wee a young female executive. Caucasian. Dressed in a black suit and white shirt. She is sitting crosslegged on her desk with her laptop upheld in the crook of her right arm. She is smiling serenely at the camera.

How to ‘Marie Kondo’ Your Way To Great Content (And A Tidy Website)

Competitive Advantage, Content Writing, Digital Marketing content-marketing, great content, marie kondo, writing great content

It’s hard to consistently create great content! Over time, your best stuff can get lost under a clutter of not-so-great content. That’s where the Marie Kondo method comes in…

Young Caucasian woman with her fingers pressed against her lips. She has on a leather jacket but she looks like a young professional, and she seems to be "shushing" the audience.

5 Bits of Business Jargon You Must Stop Using – And What To Say Instead!

Business Communication, Business Growth, Working Life business, business conversations, business jargon, client relationships, jargon

Clients want personal connections, so use warm, friendly language. Never offer to “facilitate” when you can “help”!

A business woman with a sly, all-knowing smile.

When The Client Is Wrong: 5 Ways To Say No Without Arguing

Business Communication, Working Life business, client relationship, clients, when-the-client-is-wrong

When the client is wrong – and it happens – how you respond ultimately determines whether the project and the client relationship survives. Don’t argue. Don’t acquiesce. There are better strategies!

On the left is a photo of a young, black business woman. She is smiling confidently at the camera. The background is bright yellow. She is wearing a black suit and white shirt, has one hand on a hip. To her right is the title "How to get better at networking: practical tips from the trenches"

How To Get Better At Networking: Practical Tips From The Trenches

Business Communication, Business Growth, Competitive Advantage, Working Life better at networking, business, how to get better at networking, how to network, networking

Stop “working the room” and start making real connections…

Caucaisan woman at her desk hiding under reports. She looks concerned.

How to Move Past Failure: 5 Simple Steps to Get Your Business Back On Track

Competitive Advantage, Infographics, Working Life business, entrepreneurship, failure, how to move past failure, move past failure

In business, how you deal with failure is incredibly important. In fact, it is not failing that ruins us, it is reacting badly to our failures.

A smiling Caucasian female, mid-30s. She is wearing a white shirt and has round framed glasses. Her hair is curly, brown, and shoulder length. She has a warm, friendly smile. Her right hand holds a cell phone to her ear while she makes the thumbs up sign with her left hand.

How to Be More Productive, More Successful and Happier By Making 3 Simple Mindset Changes

Competitive Advantage, Working Life be happier, be more productive, be more successful, how to be more productive, mindset changes, productivity

Working hard is important but working smart is more important. At the end of the day, there is no award given out to the person who makes – or completes – the longest To-Do list.