A smiling caucasian woman, late 50s, with short white hair, smiles while looking straight at the camera. She is wearing a red blazer and looks professional. On her left is the title "How To Make A Great LinkedIn Profile. 5 Ways to Stand Out And Shine."

How To Make A Great LinkedIn Profile: 5 Ways To Stand Out And Shine

LinkedIn in the world’s largest social network for professionals. So, it is really important to create a profile that elevates your professional brand!

Photo shows a mid-40s white female in her office. She is attractive, with shoulder length brown hair, wearing a white shirt and black jeans, with black boots. She is leaning back in her chair - obviously relaxed, with her feet on her desk and her hands cupped around a coffee mug. The mug is light blue. Along the bottom of the photo, in a light blue text box, is the title "How To Find Your Business Niche and Beat Your Competition"

How to Find Your Business Niche and Beat Your Competition

If someone asked you to name the one thing your company does exceptionally well, what would your answer be?
If your response takes more than a minute and involves counting things off on your fingers and toes, you may have a problem. You need to find your niche!

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