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Trust Communications Blog

Welcome to the Trust Communications blog. As we say on our homepage, "We Know Digital", so if topics like social media marketing and search engine optimization are super-interesting to you (like they are to us!) then you are in the right place. Thanks for visiting. And we would love to hear from you, so drop us a note to say hi. Or leave a comment.

What is Evergreen Content? How To Drive Website Traffic With Timeless Content

Content Writing, Digital Marketing blogging, content-marketing, evergreen content, SEO, what is evergreen content

What is evergreen content? How do you create it? And why is it so important for content marketing?

Photo shows a super happy female executive, smiling broadly and holding both arms in the air with joy. She is mid-30s, white, with long dark hair pulled back in a pony tail. She is wearing a light blue shirt and sitting behind a desk. On the desk is her open laptop so we know she is happy about something online. There is also a glass of water, a blue coffee mug and some assorted papers on the desk. At the top left, in a read box we read "Free Blogging Tools: 7 Simple Ways To Make Your Posts Shine."

Free Blogging Tools: 7 Simple Ways to Make Your Posts Shine

Content Writing, Digital Marketing blogging, blogging for business, blogging tools, free blogging tools, writing SEO content

I am always looking for ways to improve the writing process and generate the best content. These tools definitely help!

A bright orange-red background features a giant white "play" icon with a bright yellow arrow shooting up from it. Makes you think of something that is "rising" l(like a stock price). In the top left of the image it says "Video Marketing" and in the bottom right it reads "10 Statistics That Excite B2B Companies."

Video Marketing: 10 Statistics That Excite B2B Companies!

Content Writing, Digital Marketing B2B marketing, digital content strategy, SEO, social media, video-marketing, video-marketing-statistics

Video is the dominant online activity for most audiences, including business leaders.

How to Make a Great Elevator Pitch

Business Communication elevator-pitch, great-elevator-pitch, personal branding, professional networking

Spark interest in your company and your products in 20-30 seconds.

You see an attractive, mid-30s man with short brown hair and razor stubble, looking worriedly at a laptop screen. His right hand is on the keyboard while he holds black framed glasses up off his face with his other hand. He is clearly looking at something intense on the screen. In the top left, within a teal blue text box, you read the headline "5 Social Media Marketing Mistakes And How To Avoid Them."

5 Social Media Marketing Mistakes and How to Fix Them

Digital Marketing, Social Media digital content strategy, social media, social media management, social media platforms, social-media-marketing

Your company can thrive online by making a few simple changes.

This photo shows an attractive caucasian woman, mid 30s, with shoulder length auburn hair and wearing a white shirt. She is smiling at the camera while holding up her right hand and making the "okay" symbol with her thumb and forefinger. The background is pink. A blue banner across the bottom of the photo reads "5 Simple Steps To A Kickass Digital Marketing Strategy."

5 Simple Steps to a Kickass Digital Marketing Strategy

Digital Marketing digital marketing strategy, digital strategy, digital-marketing, online marketing, online strategy

A simple, step-by-step guide to success.

Slightly blurry closeup of the top right of a dartboard, showing a red dart in the bull's eye. This is the featured image for a blog post about creating SMART learning objectives

SMART Learning Objectives: How to Make a Truly Great Online Training Course

Employee Training, Training and Instructional Design learning-objectives, online training, online training objectives, SMART learning objectives, SMART objectives

Learning objectives are the red circle in the centre of the training dartboard.

Work-Life Balance: 5 Ways to Let Go of the Myth and Start Enjoying Life

Working Life career, success, successful women, work-life-balance

5 strategies to prioritize LIFE and achieve career success.

How to Find Your Business Niche and Beat Your Competition

Competitive Advantage, Working Life business-niche, competitive advantage, find your business niche, finding-your-niche, small-business-success

If someone asked you to name the one thing your company does exceptionally well, what would your answer be?
If your response takes more than a minute and involves counting things off on your fingers and toes, you may have a problem. You need to find your niche!

Gamification: Over-Hyped and Over-Used

Employee Training, Training and Instructional Design adult learners, E-Learning, gamification, online training, workplace training

There are lots of reasons NOT to add games to online training.

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