Blog - Trust Communications Inc.

Trust Communications Blog

Welcome to the Trust Communications blog. Our tagline is "We Know Digital" so we naturally cover topics like social media, content marketing, SEO, etc. But we also write about the realities of growing your business - because we've been around a long time and we've learned lots about how to survive and thrive! Thanks for visiting. And we would love to hear from you, so drop us a note to say hi. Or leave a comment.

Are Nonsense Words Like “Influencer” Killing Your Personal Branding?

Business Communication, Competitive Advantage, Social Media, Working Life branding, business, personal brand, personal branding, professional branding, professional development

The goal of personal branding is to build authority and respect. To do that, you need to move beyond buzzwords.

Photo of smiling business woman. She is white, mid 40s, with short brown hair. Wearing a white t-shirt under a light gray blazer. In the photo she has her arm on the back of the sofa and there is a small, light blue teacup on the edge of the sofa, beside her arm. The sofa is white and in the background we see a window, some white bookcases, etc. There is a sense that she is relaxing in her office. She is smiling straight at the camera, looking confident and poised.

4 Practical Ways To Grow Your Business (Without Spending More Money)

Business Growth, Competitive Advantage, Working Life

Scaling up doesn’t have to be risky and stressful. There are simple ways to grow your business that don’t involve taking on more debt or more employees…

How To Make A Great LinkedIn Profile: 6 Ways To Stand Out And Shine

Business Communication, Content Writing, Digital Marketing, Social Media, Working Life great-linkedin-profile, LinkedIn, linkedin profile, personal brand, professional brand, social networking

LinkedIn in the world’s largest social network for professionals. So, it is really important to create a profile that elevates your professional brand!

Photo shows four enthusiastic people pulling on a rope, as a team. They are obviously trying really hard and still smiling and having fun. A red bar across the bottom of the picture reads "How To Compete With Big Companies and Win (Even If You Lose!)

How To Compete With Big Companies and Win (Even If You Lose!)

Random business competition, business growth, compete with big companies, competitive advantage, small business, startups

EVERY time you go up against a large competitor, you gain valuable intel. So win or lose, you need to do battle sometimes…

Photo of a business woman, mid-30s, wearing a short sleeved white shirt and smiling as she talks on her cell phone. She is sitting at her desk, writing notes. On the right side of the image is a teal blue box with the headline "Free Consulting: 8 Rules To Get New Clients And Avoid "Brain Picking""

Free Consultations: 8 Rules To Get New Clients And Avoid “Brain Pickers”

Business Communication, Business Growth business leads, consultations, free consultations, get new clients, grow your business, new business

Free consultations are not free. They cost you time and energy. These 8 rules can separate REAL leads from dead-ends and turn prospects into paying clients.

Photo of frustrated business woman staring at her laptop with pursed lips. It is a close up of her face resting on one arm, level with her desk. You can see her hand on the keypad of her laptop. The headline in the top left of the image reads "7 Brutal Truths About Why You Don't Get More Twitter Followers."

7 Brutal Truths About Why You Don’t Get More Twitter Followers

Business Growth, Content Writing, Digital Marketing, Social Media get more Twitter followers, marketing, social-media-marketing, Twitter, Twitter bios, Twitter mistakes, Twitter Tips

To get more Twitter followers (and keep the ones you have) you need to be honest with yourself. Figure out what may be turning people off. And fix it!

On the right side of the image is a photo of a woman, mid-30s, with long red hair. She looks like a business woman. She is sitting behind an open laptop. She is wearing a white shirt. She is upset looking and has one hand slapping her forehead, her eyes staring down at the screen and her lips formed into a grimace. The left side of the screen is a bright orange background with the words "7 Website Design Mistakes That Can Hurt Your Business"

7 Website Design Mistakes That Can Hurt Your Business

Business Growth, Content Writing, Digital Marketing effective websites, elements of a good website, website design, website design mistakes, website SEO, websites

Most website design mistakes happen when business owners focus too much on what their website looks like and lose sight of what it is supposed to do!

How to ‘Marie Kondo’ Your Way To Great Content (And A Tidy Website)

Competitive Advantage, Content Writing, Digital Marketing content-marketing, great content, marie kondo, writing great content

It’s hard to consistently create great content! Over time, your best stuff can get lost under a clutter of not-so-great content. That’s where the Marie Kondo method comes in…

Close up of business woman's face. She is caucasian, early 30s, with long, dark chair pulled back from her face. She has a worry look on her face and her hand over her mouth. To the left of her face are the words "5 Bits of Business Jargon You MUST Stop Using. And What To Say Instead."

5 Bits of Business Jargon You Must Stop Using – And What To Say Instead!

Business Communication, Business Growth, Working Life business, business conversations, business jargon, client relationships, jargon

Clients want personal connections, so use warm, friendly language. Never offer to “facilitate” when you can “help”!

187 Brilliant Business Quotes To Make Your Content Sparkle and POP!

Content Writing, Digital Marketing business quotes, content, content-marketing, marketing, quotes, success quotes

Business quotes are a basic tool in every content marketing kit. This huge collection of quotes includes tips and insights about how to use quotes like a marketing pro!

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