Blog - Trust Communications Inc.

Trust Communications Blog

Welcome to the Trust Communications blog. As we say on our homepage, "We Know Digital", so if topics like social media marketing and search engine optimization are super-interesting to you (like they are to us!) then you are in the right place. Thanks for visiting. And we would love to hear from you, so drop us a note to say hi. Or leave a comment.

Writing A Business Blog? Answer These 5 Questions To Get 100X Better Results!

Writing a business blog is good for business. That’s what all the marketing pros say. But is YOUR blog actually having a positive impact on YOUR bottom line?

How to Use Buyer Personas To Light A Fire Under Your Marketing

Digital Marketing buyer personas, content-marketing, how to use buyer personas, marketing, marketing strategy

When you can visualize your ideal customer if becomes easier to create content that truly connects with them. That’s the magic of buyer personas.

A super happy woman is sitting at a desk. She is mid-20s with long dark hair. Wearing a white shirt. Her hands are both making fist pumps as she smiles at the screen of her laptop. Banners on the photo read "Writing SEO Content. 21 Tips To Attract Search Engines And Delight Readers"

Writing SEO Content: 21 Tips To Attract Search Engines And Delight Readers

Content Writing, Digital Marketing blogging, organic SEO, search engine optimization, SEO, SEO content, writing SEO content

SEO isn’t all about keywords anymore. Today, search engines are actively hunting for great content that best matches the objectives of the searcher.

When The Client Is Wrong: 5 Ways To Say No Without Arguing

Business Communication, Working Life business, client relationship, clients, when-the-client-is-wrong

When the client is wrong – and it happens – how you respond ultimately determines whether the project and the client relationship survives. Don’t argue. Don’t acquiesce. There are better strategies!

How to Move Past Failure: 5 Simple Steps to Get Your Business Back On Track

Competitive Advantage, Infographics, Working Life business, entrepreneurship, failure, how to move past failure, move past failure

In business, how you deal with failure is incredibly important. In fact, it is not failing that ruins us, it is reacting badly to our failures.

How to Be More Productive, More Successful and Happier By Making 3 Simple Mindset Changes

Competitive Advantage, Working Life be happier, be more productive, be more successful, how to be more productive, mindset changes, productivity

Working hard is important but working smart is more important. At the end of the day, there is no award given out to the person who makes – or completes – the longest To-Do list.

The 5 Golden Rules of Social Media: Why Etiquette Matters and How To Get It Right

Business Communication, Digital Marketing rules of social media, social media, social media etiquette, social media for businesses, social media rules, social-media-marketing

Etiquette helps to build relationships. Brands that succeed at social media follow the rules of social media etiquette…

Photo of a worried looking dog jumping into a swimming pool while another dog watches. He is a medium-sized short-haired, golden brown dog. He is wearing a red life jacket. The title under the photo reads: Why Jumping Into Social Media May Be A Marketing Disaster For Your Business. The photo is the main image for a blog post about marketing your business online.

Why Jumping Into Social Media May Be A Marketing Disaster For Your Business

Digital Marketing digital-marketing, marketing, marketing mistakes, marketing your business online, online marketing, social media

To promote your business online you need to look at the whole picture. Social media is only one part of the giant digital universe. Look before you leap…