Why You’re Undercharging Clients (And How To Fix It)
If you’re working ALL the time but your bank account is still anaemic you’re under-charging clients. So why do you feel bad about charging what you’re worth?
Trust Communications Blog
Welcome to the Trust Communications blog. Our tagline is "We Know Digital" so we naturally cover topics like social media, content marketing, SEO, etc. But we also write about the realities of growing your business - because we've been around a long time and we've learned lots about how to survive and thrive! Thanks for visiting. And we would love to hear from you, so drop us a note to say hi. Or leave a comment.
Are Nonsense Words Like “Influencer” Killing Your Personal Branding?
The goal of personal branding is to build authority and respect. To do that, you need to move beyond buzzwords.
4 Practical Ways To Grow Your Business (Without Spending More Money)
Scaling up doesn’t have to be risky and stressful. There are simple ways to grow your business that don’t involve taking on more debt or more employees…
How To Make A Great LinkedIn Profile: 6 Ways To Stand Out And Shine
LinkedIn in the world’s largest social network for professionals. So, it is really important to create a profile that elevates your professional brand!
How To Compete With Big Companies and Win (Even If You Lose!)
EVERY time you go up against a large competitor, you gain valuable intel. So win or lose, you need to do battle sometimes…
Free Consultations: 8 Rules To Get New Clients And Avoid “Brain Pickers”
Free consultations are not free. They cost you time and energy. These 8 rules can separate REAL leads from dead-ends and turn prospects into paying clients.
7 Brutal Truths About Why You Don’t Get More Twitter Followers
To get more Twitter followers (and keep the ones you have) you need to be honest with yourself. Figure out what may be turning people off. And fix it!
7 Website Design Mistakes That Can Hurt Your Business
Most website design mistakes happen when business owners focus too much on what their website looks like and lose sight of what it is supposed to do!
How to ‘Marie Kondo’ Your Way To Great Content (And A Tidy Website)
It’s hard to consistently create great content! Over time, your best stuff can get lost under a clutter of not-so-great content. That’s where the Marie Kondo method comes in…
5 Bits of Business Jargon You Must Stop Using – And What To Say Instead!
Clients want personal connections, so use warm, friendly language. Never offer to “facilitate” when you can “help”!
