Powerful content is the ultimate brand builder.

We help you build authority, educate, and connect in meaningful ways

Cover of Making Words Work book by Kim Scaravelli

Making Words Work: A Practical Guide to Writing Powerful Content

Words are the foundation of everything online.

Making Words Work is for anyone who writes purposeful things, including copywriters, content writers, marketers, and business owners. It's filled with helpful advice and do-able strategies to help you write better and faster, grab attention (and hold it), and genuinely enjoy the process of writing.

"A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with a liberal dose of humour and charm."- Craig Brown, MBA and Author of The Lean Recruiting Toolkit

"This book is more than just a compilation of writing tips. It's warm-hearted advice and support, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!" - Darren Mitchell, Entrepreneur and Best-Selling Author of Be the Bank and Infinite Banking for Real Estate Investors

“Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what a fun, easy read it was. Really enjoyed this book and will be revisiting to keep me on track!” - Sara Phelan, Small Business Growth Strategist, Business Coach

Powerful content is how you build a solid foundation in an online world.

We've been working with government agencies, nonprofits, and social enterprises for more than twenty years. This is our niche.

We know that organizations like yours are unicorns. Your mission, your people, and the services you provide are unique, and so are your content challenges. That’s why we don’t offer templates, packages, or cookie-cutter solutions.

Instead, we start by listening and learning. We figure out what you like and dislike about your existing content, what your internal capabilities are, and what you need help with. Then, when we really understand who you are and what you want to accomplish, we work with you to make it happen.

We make sure your content is strong, impactful, and capable of doing the heavy lifting. Powerful content lets you:

  • Establish authority and build trust
  • Create a strong online presence
  • Communicate and educate effectively
  • Promote your mission, your values, and your programs


Illustration of tablet, phone, photos and documents scattered about. A pencil and pair of glasses rests on top.

Content Reviews and Content Improvement Plans

Are you confident that everything you put online is a positive reflection of your organization? Is it inclusive? Helpful? Impactful?

You ARE your content. To establish authority, build trust, and achieve your goals, you need content that’s powerful, purposeful, and respectful to all. We take a holistic, objective look at what you have now, identify your strengths and challenges, and create a practical action plan to move forward.

Content Consulting

Need help with a specific project? Looking for ongoing support to help reach your long-term goals? Or both?

Content expertise is worth out-sourcing. Fresh eyes. New perspectives. And a depth of knowledge you may not have in-house. We've been at this a LONG time and we're happy to jump in and help.

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Illustration of desktop that has a test and certificate papers come out of it.

Educational Content Development for Online and Blended Learning

People learn differently online. What works in a classroom may not work when someone is staring at a screen. With 200+ educational programs under our belt, we promise to help you simplify complicated concepts, unravel knots, and create exceptional online learning experiences.

Here are some of the amazing organizations we've had the privilege of working with:

Various client logos. Heart and Stroke, Order of Malta Ireland, Canadian Snowboard Association, Equestrain Canada, Lindsay District Chamber of Commerce, Irsh Cancer Society, Indigenous Leadership Development Institute, Pictou County Camber, Rentsmart, Spinal Cord Injury Alberta, Sport for Life, St. John Ambulance

Passionate and creative

“Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions. We’ve worked with Trust Communications for many years and are consistently impressed by their ability to develop action plans and educational content for our nonprofit clients.”

Will MacKeen, Managing Partner, Momentum IT Group

Helps unravel complicated knots

“I’ve worked with Kim on several projects over the past few years, often involving multiple stakeholders and complex challenges. Kim has listened to our vision for each project and drawn from her wealth of experience to suggest creative solutions that add impact and value. She is easy to communicate with and is timely with her responses to questions and delivery of documents. She is consistently able to help us unravel complicated knots and bring our content to life online.”

Alex Wilson, Senior Manager, Knowledge Mobilization, Sport for Life Canada

Focused on outcomes

“Kim is focused on outcomes. Kim and the Trust Communications team not only work hard and smart, but also at a pace that is well beyond the norm. I would not hesitate, ever, to work with or recommend Trust Communications to others.”

Paul Kells, Founder and CEO, Safe Communities Canada

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Why Trust Communications?

Not to toot my own horn... but I'm the person who wins ALL the word games. Words are my thing. And I don't give up until I've found the perfect way of saying something.

I've been in the content and communications game for 20+ years.  My words appear on more than 400 websites and I've created educational content for 200+ online and blended learning programs. My client list includes highly respected organizations across Canada, the United States, and Europe, and I'm proud to have long-term relationships with most of my clients.

I wrote the book on content writing... Literally. I'm the author of Making Words Work: A Practical Guide To Writing Powerful Content.

My team is small and agile. We understand the world of government agencies, nonprofits, and social enterprises. And we genuinely enjoy working with mission-driven organizations that have big challenges and big ambitions!

Kim' signature in black
Kim Scaravelli, Owner, Trust Communications