Everything begins with content.
We help organizations achieve BIG things by harnessing the power of words.
Making Words Work: A Practical Guide to Writing Powerful Content
Words are the foundation of everything online.
I wrote Making Words Work to help folks who need to write purposeful things online, including copywriters, content writers, marketers, and business owners. It's filled with helpful advice and do-able strategies to help you write better and faster, grab the attention of your readers, and most of all, enjoy the process of writing.
Kim
"A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with a liberal dose of humour and charm."- Craig Brown, MBA and Author of The Lean Recruiting Toolkit
"This book is more than just a compilation of writing tips. It's warm-hearted advice and support, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!" - Darren Mitchell, Entrepreneur and Best-Selling Author of Be the Bank and Infinite Banking for Real Estate Investors
“Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what a fun, easy read it was. Really enjoyed this book and will be revisiting to keep me on track!” - Sara Phelan, Small Business Growth Strategist, Business Coach
Powerful content is how you build a solid foundation in an online world.
We've been working with government agencies, nonprofits, and social enterprises for more than twenty years. This is our niche.
Your organization is a unicorn. Your mission, your people, and the services you provide are unique, and so are your content challenges. That’s why we don’t offer templates, packages, or cookie-cutter solutions.
Instead, we start by listening and learning. We figure out what you like and dislike about your existing content, what your internal capabilities are, and what you need help with. Then, when we really understand who you are and what you want to accomplish, we work with you to make it happen.
Powerful content lets you:
- Establish authority and build trust
- Create a strong online presence
- Communicate and educate effectively
- Promote your mission, your values, and your programs
We make sure your content is strong, impactful, and capable of doing the heavy lifting. And we leave you with the skillsets, tools, and confidence you need to thrive online.
Content Reviews and Recommendations
Are you confident that everything you put online is a positive reflection of your organization? Is it inclusive? Helpful? Impactful?
You ARE your content. To establish authority, build trust, and achieve your goals, you need content that’s powerful, purposeful, and respectful to all. We take a holistic, objective look at what you have now, identify your strengths and challenges, and provide you with a practical action plan to move forward.
Content Consulting
Imagine having a trusted advisor with 20+ years of experience helping you build authority online. Think about how much faster and easier things would come together.
Content expertise is worth out-sourcing. Fresh eyes. New perspectives. A depth of knowledge you may not have in-house.
And you can create a custom consulting plan that includes strategy calls, support for key staff, content marketing training, and even project management.
Educational Content Development
People learn differently online. What works in a classroom may not work when someone is staring at a screen. With 200+ educational programs under our belt, we promise to help you simplify complicated concepts, unravel knots, and create exceptional online learning experiences.
Here are some of the amazing organizations we've had the privilege of working with:
Passionate and creative
“Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions. We’ve worked with Trust Communications for many years and are consistently impressed by their ability to develop action plans and educational content for our nonprofit clients.”
Will MacKeen, Managing Partner, Momentum IT Group
Helps unravel complicated knots
“I’ve worked with Kim on several projects over the past few years, often involving multiple stakeholders and complex challenges. Kim has listened to our vision for each project and drawn from her wealth of experience to suggest creative solutions that add impact and value. She is consistently able to help us unravel complicated knots and bring our content to life online.”
Alex Wilson, Senior Manager, Knowledge Mobilization, Sport for Life Canada
Focused on outcomes
“Kim is focused on outcomes. Kim and the Trust Communications team not only work hard and smart, but also at a pace that is well beyond the norm. I would not hesitate, ever, to work with or recommend Trust Communications to others.”
Paul Kells, Founder and CEO, Safe Communities Canada
Content Strategy and Content Creation Resources From Our Blog
Keep Readers Engaged: 7 Writing Tricks That Work Like Magic
Someone was interested enough to click on your resource, blog post, or page. Congrats! Now your job is to keep them engaged.
A Great LinkedIn Profile: 6 Easy Ways To Stand Out And Shine
LinkedIn is the #1 social network for professionals. Here’s how to create a great LinkedIn profile that showcases your strengths.
Website Design Mistakes: 7 Common Problems That Are Easily Fixed
Your website is the foundation of your online identity. Don’t let website design mistakes shake that foundation. Fix them!
Don’t Bury Great Content Under Clutter: How To Tidy Up Your Website
Even great content can’t shine if it’s buried in an avalanche of mediocre content. Tidy up your website regularly!
Why Trust Communications?
Not to toot my own horn, but I'm the person who wins ALL the word games. Words are my thing.
I've been in the marketing and business communications game for 20+ years. During that time, I've developed educational content for more than 200 programs, consulted on brand content for more than 400 websites, and built a client list that includes highly respected organizations across Canada, the United States, and Europe.
I'm also the author of Making Words Work: A Practical Guide to Writing Powerful Content.
My team is small and agile. We understand the world of government agencies, nonprofits, and social enterprises. And we genuinely enjoy working with mission-driven organizations that have big challenges and big ambitions!
Kim Scaravelli, Owner, Trust Communications