Helping organizations create powerful content
Build authority, educate, and connect in meaningful ways
Making Words Work: A Practical Guide to Writing Powerful Content
Do you write content for websites, blogs, social media, e-learning, or other business communication?
Making Words Work is for anyone who writes purposeful things online, including copywriters, content writers, marketers, and business owners. It's filled with helpful advice and do-able strategies to help you write better and faster, hold the attention of readers, and genuinely enjoy the process of writing.
"A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with a liberal dose of humour and charm."- Craig Brown, MBA and Author of The Lean Recruiting Toolkit
"This book is more than just a compilation of writing tips. It's warm-hearted advice and support, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!" - Darren Mitchell, Entrepreneur and Best-Selling Author of Be the Bank and Infinite Banking for Real Estate Investors
“Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what a fun, easy read it was. Really enjoyed this book and will be revisiting to keep me on track!” - Sara Phelan, Small Business Growth Strategist, Business Coach
Trust Communications will help your organization use content to establish authority, build trust, and accomplish great things.
We’ve been working with government agencies, nonprofits, and social enterprises for more than twenty years. This is our niche.
Powerful, purposeful content makes it easy to:
- Establish authority and build trust
- Create a strong online presence
- Communicate and educate effectively
- Promote your mission, your values, and your programs
We know that organizations like yours are unicorns. Your mission, your people, and the services you provide are unique, and so are your content challenges. That’s why we don’t offer templates, packages, or cookie-cutter solutions.
Instead, we start by listening and learning. We figure out what you like and dislike about your existing content, what your internal capabilities are, and what you need help with. Then, when we really understand who you are and what you want to accomplish, we work with you to make it happen.
Content Reviews and Content Improvement Plans
You ARE your content. To establish authority, build trust, and achieve your goals, you need content that’s powerful, purposeful, and inclusive. We take a holistic, objective look at everything, identify both strengths and challenges, and create a practical action plan to move forward.
Content Consulting
Content expertise is worth out-sourcing. We’ve been working with organizations like yours for 20+ years and we know the landscape. Whether you need help with a specific project, or ongoing support to achieve long-term content goals, we’ve got it covered.
Educational Content Development for Online and Blended Learning
People learn differently online. What works in a classroom may not work when someone is staring at a screen. With 200+ programs under our belt, we promise to help you simplify complicated concepts, unravel knots, and create exceptional online learning experiences.
Here are some of the amazing organizations we've had the privilege of working with:
Passionate and creative
“Kim Scaravelli is a passionate and creative digital consultant with an outstanding focus on providing practical solutions. We’ve worked with Trust Communications for many years and are consistently impressed by their ability to develop action plans and educational content for our nonprofit clients.”
Will MacKeen, Managing Partner, Momentum IT Group
Helps unravel complicated knots
“I’ve worked with Kim on several projects over the past few years, often involving multiple stakeholders and complex challenges. Kim has listened to our vision for each project and drawn from her wealth of experience to suggest creative solutions that add impact and value. She is easy to communicate with and is timely with her responses to questions and delivery of documents. She is consistently able to help us unravel complicated knots and bring our content to life online.”
Alex Wilson, Senior Manager, Knowledge Mobilization, Sport for Life Canada
Focused on outcomes
“Kim is focused on outcomes. Kim and the Trust Communications team not only work hard and smart, but also at a pace that is well beyond the norm. I would not hesitate, ever, to work with or recommend Trust Communications to others.”
Paul Kells, Founder and CEO, Safe Communities Canada
Latest & Top Articles About Content Creation
No One Cares About Your Logo Until They Care About Your Organization
No one cares about your logo until they care about your organization so let’s focus on what REALLY builds respect and demonstrates authority.
7 Writing Tricks To Keep Readers Engaged With Your Blog
Your blog post has 10 seconds to grab attention. These simple writing tips are guaranteed to keep readers engaged.
6 Steps To A Great LinkedIn Profile: How To Stand Out And Shine
LinkedIn is the #1 social network for professionals. Here’s how to create a great LinkedIn profile that showcases your strengths.
7 Common Website Design Mistakes And How To Fix Them
Your website is the epicentre of your organization’s online identity so if you see any of these 7 common website design mistakes, FIX THEM!
Why Trust Communications?
Not to toot my own horn but... TOOT!
I’ve been creating content for more than twenty years and am the author of Making Words Work: A Practical Guide To Writing Powerful Content. My content appears on over four hundred websites, and I’ve created more than two hundred online and blended learning programs. My client list includes highly respected organizations across Canada, the United States, and Europe, and I'm proud to say that most of my clients are long-term relationships.
My team is small and agile. We understand the world of government agencies, nonprofits, and social enterprises. And we genuinely enjoy working with mission-driven organizations that have big challenges and big ambitions!
Kim Scaravelli, Owner, Trust Communications